Post by account_disabled on Jan 3, 2024 1:42:00 GMT -6
This is because more expensive products tend to be more competitive in the SERPs and therefore require higher specialized subject matter expertise to rank. Going back to our coffee website example this means that you may want to categorize espresso machines by brand or price range. On the other hand cheaper products such as coffee grinders cups and presses can be grouped under the common coffee accessories category. Assigning child pages to an individual site For most of your child pages it should be obvious which section they are in. This is especially true for partner sites where silos are likely to be based on different product types. Simply assign a child page to an individual site based on what product is displayed on that page. The only time it might be confusing which child page to assign it to is if they talk about more than one type of product and you have child pages dedicated to each type of proge talks about. This often happens with pages targeting product comparison keywords. For example if we have a page targeting the keyword nespresso machine vs espresso machine and we have silos dedicated to nespresso and espresso machines its not clear which silo that page belongs to.
In such cases it should be remembered that a single site must have at least pages to build topic authority. Therefore depending on these needs we can choose which phot editor tower to add this page to. If both repositories have much more than these pages then we just need to add the one with fewer pages. If you have child page keywords that dont fit into individual sections put them aside for now. A new website is unlikely to rank for keywords if it doesnt have topic authority so they shouldnt be your priority. A choice to start with You want to start with whichever of these sections has the least competition. The more silos you create the more authoritative your site will become allowing you to compete in more competitive silos. Ranktrackers Keyword Difficulty Score can help you determine how competitive each one will be. Simply calculate the average complexity of each keyword. You should start with the word with the lowest average difficulty first. Step Creating Silos in WordPress When creating our silos in WordPress we want to remember that silos are tied together by navigation structure URL structure and internal linking. In order to create a proper navigation structure we want to make sure that all of our toplevel parent pages are accessible from our sites home page . The best way to do this is to add them to the main menu of our website as dropdown sections.
We can get the right URL structure for our silos by using pages for all our pages not posts and using a parentrelative structure. Each child page must be assigned a corresponding parent page. These parent pages can be set either in the add new tab of WordPress or in the all pages tab of WordPress if you use the Nested Pages plugin . ParentChild structure exampleSetting parentchild structure when adding a new page Nested Pages exampleSetting up a parentchild structure using the nested pages plugin. Image source source WordPress Step Internal links in a separate structure We want to have as many internal links as possible both to increase our topic authority within the relevant topic block and also to transfer equity from topicrelevant links across the block. Here are some rules to follow regarding internal links and the structure of an individual site. Parent pages should always link to all child pages If the parent page does not link to the child page there is a good chance that the child page will remain unlinked and thus not indexed by search engines. Each child page should link to the parent page We want our parent pages to be some of the strongest links on our site. Internal links from child pages should help achieve this. Individual pages should be crosslinked Internal links between individual subpages will further strengthen their interrelationship and increase the thematic authority of the site.
In such cases it should be remembered that a single site must have at least pages to build topic authority. Therefore depending on these needs we can choose which phot editor tower to add this page to. If both repositories have much more than these pages then we just need to add the one with fewer pages. If you have child page keywords that dont fit into individual sections put them aside for now. A new website is unlikely to rank for keywords if it doesnt have topic authority so they shouldnt be your priority. A choice to start with You want to start with whichever of these sections has the least competition. The more silos you create the more authoritative your site will become allowing you to compete in more competitive silos. Ranktrackers Keyword Difficulty Score can help you determine how competitive each one will be. Simply calculate the average complexity of each keyword. You should start with the word with the lowest average difficulty first. Step Creating Silos in WordPress When creating our silos in WordPress we want to remember that silos are tied together by navigation structure URL structure and internal linking. In order to create a proper navigation structure we want to make sure that all of our toplevel parent pages are accessible from our sites home page . The best way to do this is to add them to the main menu of our website as dropdown sections.
We can get the right URL structure for our silos by using pages for all our pages not posts and using a parentrelative structure. Each child page must be assigned a corresponding parent page. These parent pages can be set either in the add new tab of WordPress or in the all pages tab of WordPress if you use the Nested Pages plugin . ParentChild structure exampleSetting parentchild structure when adding a new page Nested Pages exampleSetting up a parentchild structure using the nested pages plugin. Image source source WordPress Step Internal links in a separate structure We want to have as many internal links as possible both to increase our topic authority within the relevant topic block and also to transfer equity from topicrelevant links across the block. Here are some rules to follow regarding internal links and the structure of an individual site. Parent pages should always link to all child pages If the parent page does not link to the child page there is a good chance that the child page will remain unlinked and thus not indexed by search engines. Each child page should link to the parent page We want our parent pages to be some of the strongest links on our site. Internal links from child pages should help achieve this. Individual pages should be crosslinked Internal links between individual subpages will further strengthen their interrelationship and increase the thematic authority of the site.