Post by sinthiya007 on Nov 9, 2024 4:50:13 GMT -6
A personal or personal brand is the sum of your experience, skills and achievements. It is also a guarantee of promoting your expertise and even an up-to-date portfolio.
We often think of bloggers, celebrities, or at least big businessmen when we talk about personal branding. But they are not the only ones who might benefit from thinking about their expertise and positioning.
One of our clients, Yulia, had been working in performance marketing for almost 3 years when she asked management for a promotion. She was refused. When she asked her on page seo service boss about the reasons for this decision, he replied: "You are an excellent specialist, but I don't see you in a higher role yet, because almost no one knows you." And first of all, he meant the company's management.
This was a real revelation for Yulia. She regularly received excellent feedback on her work, showed good results and was constantly learning new tools. She was sure that her professional growth was obvious. But it turned out that senior managers, those very decision makers, had virtually no idea what she was like as a professional.
Yulia made a mistake that many of us make at different stages of our careers. We believe that our efforts, education, or professional achievements are sufficient and noticeable for career growth and advancement. We overlook or are simply not taught that in addition to closed KPIs, there is the value of a personal brand and positioning.
We talk about the non-obvious nuances of forming a personal brand. We prepared this material together with Natalia Ivanova , candidate of political sciences, expert on personal brand.
Why should a marketer or middle manager work with a personal brand?
Who are middle managers? As a rule, they are the link between top management and performers. Such employees manage individual business areas, build processes, organize the work of small teams. These can be Head of content, Middle marketing manager, Middle SMM manager, and so on.
At the same time, the success of teams and projects does not always depend on the personality of a specific person; often all efforts and results are team-based. It would seem, why do we need a personal brand here? Strictly speaking, it is not a panacea, and you can easily do without it. But how can it help?
"The biggest mistake in working with a personal brand is identifying a personal brand with an account on social networks. How many subscribers I have there is my personal brand. This is wrong. Social networks are a very important channel of communication for a personal brand. This is a channel that is completely controlled by the individual.
But it is not the only one. There are many technologies for creating and promoting a personal brand. Their choice depends on the individual's tasks. And a comprehensive approach must be used."
We often think of bloggers, celebrities, or at least big businessmen when we talk about personal branding. But they are not the only ones who might benefit from thinking about their expertise and positioning.
One of our clients, Yulia, had been working in performance marketing for almost 3 years when she asked management for a promotion. She was refused. When she asked her on page seo service boss about the reasons for this decision, he replied: "You are an excellent specialist, but I don't see you in a higher role yet, because almost no one knows you." And first of all, he meant the company's management.
This was a real revelation for Yulia. She regularly received excellent feedback on her work, showed good results and was constantly learning new tools. She was sure that her professional growth was obvious. But it turned out that senior managers, those very decision makers, had virtually no idea what she was like as a professional.
Yulia made a mistake that many of us make at different stages of our careers. We believe that our efforts, education, or professional achievements are sufficient and noticeable for career growth and advancement. We overlook or are simply not taught that in addition to closed KPIs, there is the value of a personal brand and positioning.
We talk about the non-obvious nuances of forming a personal brand. We prepared this material together with Natalia Ivanova , candidate of political sciences, expert on personal brand.
Why should a marketer or middle manager work with a personal brand?
Who are middle managers? As a rule, they are the link between top management and performers. Such employees manage individual business areas, build processes, organize the work of small teams. These can be Head of content, Middle marketing manager, Middle SMM manager, and so on.
At the same time, the success of teams and projects does not always depend on the personality of a specific person; often all efforts and results are team-based. It would seem, why do we need a personal brand here? Strictly speaking, it is not a panacea, and you can easily do without it. But how can it help?
"The biggest mistake in working with a personal brand is identifying a personal brand with an account on social networks. How many subscribers I have there is my personal brand. This is wrong. Social networks are a very important channel of communication for a personal brand. This is a channel that is completely controlled by the individual.
But it is not the only one. There are many technologies for creating and promoting a personal brand. Their choice depends on the individual's tasks. And a comprehensive approach must be used."